# Finding customers should be easier

The original ReacherX vision, from finding a relevant conversation to following up and building a customer relationship.

By Salman · 2025-03-18 · announcements

Canonical: https://reacherx.com/blog/finding-customers-should-be-easier

Finding someone who needs what you make should be as straightforward as searching for an answer. That was the idea behind ReacherX when I shared the first product vision in March 2025.

I wanted to help people find customers for a SaaS product, app, game, agency, or studio without spending their day searching feeds.

**The original product vision**

This is an adaptation of our March 2025 announcement. The capabilities below describe what we planned then, not a list of features available in that release. [See the current product](/home) for how ReacherX works today.

[Original ReacherX announcement artwork: search for customers like a Google search, with an April 2025 beta target.](https://pbs.twimg.com/media/GmXCQTQXgAAQo4T.jpg)

Original announcement artwork. The April 2025 date was the beta target at the time.

## Find the people already looking

The plan was to read public conversations across posts, forums, and articles for people who needed what you offered. When ReacherX found a potential customer, it would notify you.

You would start with evidence of a need, rather than a list of names and a guess.

## Understand the person before reaching out

Finding a name is only the first step. I wanted ReacherX to explain the person's problem, interests, and relevant public activity.

That context would help you write a reply that belongs in the conversation. Something useful and specific, without a generic pitch.

## Follow up with a reason

A follow-up should have a reason behind it. The plan was to use relevant public activity to help identify a useful time to reconnect.

The goal was to avoid both constant reminders and forgotten conversations.

## Keep the relationship going

Customer acquisition does not end with the first reply. I wanted ReacherX to help notice brand mentions and complaints, so people could respond while there was still a chance to help.

That meant treating existing customers as people worth listening to, too.

## Reduce the repetitive work

The roadmap included help with outreach, replies, and direct messages in the user's voice, along with workspaces and integrations.

Those were ambitions, not a shipping schedule. The current ReacherX keeps outreach subject to your approval.

[Read the original announcement](https://www.reacherx.com/threads/1902142056107008312), or continue with [the v3.0 public beta release](/blog/reacherx-v3-public-beta).